Last week we headed to Summer In The City’s Creator Day. Being the UK’s biggest YouTube convention, it was a great chance to meet emerging talent from across the land.
Armed with a banner, laptop and a bucket full of Haribo we entered the world of vloggers and beauty gurus. While they may have been attracted to our stand by the gummy bears, they left with the knowledge that a new way to create music had arrived. “Where have you been all my life?” was a question we were asked more than once! And already some ace videos have appeared using music created on the site.
Apart from Jukedeck, there were a host of other fantastic businesses on show – all bent on helping YouTubers create amazing content. We packed up, excited for the future of video in the UK.
We were bowled over by the inventiveness and sheer skill of Princess Rizu.
And it’s reminded us of something we often talk about. The composition and production of music is both an open and restricted practice. Almost anyone can make original music – simply by hammering on their breakfast table or humming random sounds. But much of the music that we like to listen to and use requires significant resources – education, facilities, time – to create. If we can lower this barrier – democratise composition if you will – for those who don’t have those resources, we’ll be pretty happy.
Since November, a core of dedicated testers have been putting Jukedeck’s beta (a tool that writes unique, royalty-free music at the touch of a button) through its paces.
We thought we’d take a quick trip round the web to see where our music is helping out.
The Silicon Valley behemoth is clearly taking its mission – to organise the world’s information and make it universally accessible and useful – seriously. As well as processing 40,000 searches per second, Google publishes content of its own, including a highly successful Developers channel on YouTube. Google asked if they could use our music to accompany one of their videos, and we were only too happy to oblige.
Natural History Museum
London is home to some great things: the Queen, red buses, and Robbie Williams’s voice. But of this wealth of culture, only museums are free. So when the Natural History Museum enquired about Jukedeck we leapt at the opportunity to support this venerable institution. Better still, it transpired they were launching a project in which schools across the UK can collaborate on cutting-edge genetic research. #Impactful.
The London startup community is thriving. From Citymapper to YPlan to WorldRemit, our home city has truly come of technological age. We’re based at TechHub, a fantastic co-working space overlooking Silicon Roundabout, and as such have the privilege of working alongside some brilliant early-stage companies. One of these, FATMAP, is on a mission to revolutionise skiing by producing “the most detailed 3D ski maps ever made”. Here’s their teaser video, accompanied by some Jukedeck electronic beats.
300 hours of content is uploaded to YouTube every minute. This staggering quantity of content has led to YouTube being more popular than TV amongst certain segments of society. Emblematic of the prominence of YouTube has been the rise of ‘stars’ such as Zoella and Bethany Mota. We’ve unearthed a few of our own, and are big fans of both Pink Cake Princess and Hannah Jukes. We’re extremely proud that these marvellous YouTubers have both been using Jukedeck’s music in their work.
Finally, we’re pleased to report that Jukedeck is not just for video. Musicians such as Jared Kinsler have begun to use our music to create bigger and better pieces. We’re delighted that Jukedeck can play a role in helping everyone compose – and our assault on 2015’s Christmas No.1 starts here.
If you fancy early access to Jukedeck’s music, email firstname.lastname@example.org – we’d love to hear from you!